Increase in Demand for Non-Dairy Protein Products and Alternative Protein Supplements

7.2 Protein Shake
Today, consumers associate protein powders and supplements as nutrient sources for healthier living. But about 40 years ago the only concentrated form of protein that was manufactured was egg protein. In the 1990’s whey protein became a big hit with body builders who wanted to build muscle mass and reduce recovery periods between training sessions.

Advanced science and technology has introduced us to protein isolates. These have become the latest craze because of their high protein content and versatility of use. Protein isolates, derived from milk and soy, contain a protein content that is above 90 percent. Each has a healthy amino acid composition along with several essential nutrients.

This growing awareness is pushing the protein supplement industry to phenomenal growth. While Europe is still the biggest market for protein products, the United States is known to be the fastest growing market for protein products. According to Global Industry Analysts (GIA), the annual growth rate is predicted to be 7.6 percent in the U.S.

What’s Pushing the Sale of Non-Dairy Protein Alternatives?

The market is rising for non-dairy protein alternatives. According to a market survey report from Heyman, about 70 percent of the global adult population suffers from some form of lactose intolerance. Another reason that for the growth of this market, is the high cost of milk protein. In 2007, the cost of dairy protein suddenly rose by more than double due to the high cost of animal feed. Both of these factors have been forcing the industry to seek alternative non-dairy protein supplements.

Niche Market for Non-Dairy, Non-Soy Protein Products

While milk-derived and soy proteins make up 90 percent of the market, soy is the second most allergenic substance, next to peanuts. There is, therefore, a niche consumer market for proteins derived from other plant and meat sources. With recent fears of the adverse health effects of meat proteins, plant-based protein sources are the more preferred consumer options.

Non-dairy, non-soy protein alternatives with high protein content and a low glycemic index can be found in a number of excellent protein sources for those who are vegans, lactose intolerant, or desire gluten free protein supplements.

Brown rice has a protein content of 70 percent, along with a high content of arginine which readily converts into nitric oxide. This enhances the absorption of nutrients, reduces recovery periods after training, and promotes muscle growth.

Yellow Pea Protein Powder contains approximately 85 percent to 90 percent protein. It is rich in glutamine and BCAAs and contains a high concentration of arginine.

Protein powders are used by bodybuilders and health-conscious individuals. They are also used by recuperating patients and as supplements for children and the elderly.

Protein powders are also popular for weight-conscious individuals looking for high protein foods with a low glycemic index.

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